MetroMedspa
SCOPE OF PROJECT
Branding refresh aligned with updated business goals
Ideal client profile mapping and moodboard creation
Internal marketing systems and strategy
Social media visual planning and creative direction
Development of customized digital ad campaigns and lead management platform
Hiring, training, and onboarding of an internal sales role to manage and convert leads
Monthly special planning and promotional strategy based on historical sales data
Event planning and operational support
Long-term brand and marketing consultation
Embrace Business Growth
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Now Booking
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Embrace Business Growth ✹ Now Booking ✹
WHAT WE DID
Metro Medspa wasn’t ready to invest in a full website redesign, but they were ready to tell a stronger brand story and implement measurable marketing systems. Over the past two years, we refined their brand identity, aligning visuals, messaging, events, and operations to match their evolving goals. I developed a customized digital ad platform to capture and organize leads, then hired, trained, and onboarded an internal sales role to convert those leads into booked appointments—creating a seamless bridge between marketing and sales.
Each month, I analyzed past sales data to build targeted monthly specials that resonated with clients, resulting in over $250K in online digital sales from promotions alone.
WHERE ARE THEY NOW
Metro Medspa is thriving, working with a dedicated social media agency to execute the messaging, visuals, and strategy we built together. Their Instagram is now a consistent extension of their refreshed brand—showcasing monthly specials, engaging content, and live updates that continue to convert followers into loyal clients.
